As an academic research base for conducting theoretical and empirical studies on new market creation from the perspective of Blue Ocean Strategy (BOS),

WABOSI aims at accumulating and sharing knowledges on BOS

and contribute to both academics and managers through abundant case studies as well as quantitative studies.

Organization

Director

IKEGAMI, Jusuke, Professor, Waseda Business School (Graduate School of Business and Finance)

Associate Director

KAWAKAMI, Tomoko, Professor, Waseda Business School (Graduate School of Business and Finance)

Researcher

IRIYAMA, Akie, Associate Professor, Waseda Business School (Graduate School of Business and Finance)Researcher

Negoro, Tatsuyuki, Professor, Waseda Business School (Graduate School of Business and Finance)

Visiting Researchers (alphabetical)

ISHII, Junzo, Emeritus Professor of Marketing, Kobe University

IWAMOTO, Akinori, Associate Professor of Marketing, Kansai University

KAWAHARA, Hidehisa, Professor of Natural Material Engineering, Kansai University

KOTABE, Masaaki, Professor of Global Business and Marketing, Temple University, U.S.

MATSUBAYASHI, Kenji, Professor of Management, Kanazawa Institute of Technology

PARRY, Mark E., IProfessor of Marketing and Entrepreneurship, University of Missouri Kansas City, U.S.

SUGIMITSU, Kazunari, Professor of Intellectual Property, Kanazawa Institute of Technology

SUZUKI, Satoko, Associate Professor, Hitotsubashi University Business School

Research Partners

Introduction of WABOSI Director